Ideology

Ideology

In Hegelian and Marxist philosophy, ideology has a pejorative sense that denotes "false consciousness". For Hegel, we are all influenced by forces that we cannot understand (ideology): we are "instruments of history". This sounds like Marxist historical materialist, but Marx criticised Hegel for what he perceived to be a fatalistic worldview: why try to change the world if we are being controlled by forces that we cannot recognise or understand? (The German Ideology, published posthumously in 1932). Marx's conception of ideology differed to Hegel's in that he believed in human agency to overturn ideology and in that he believed that all idea systems are products of economic structures. 

Today, some thinkers (Richard Rorty) have suggested we're are in a post-ideological age. Žižek argues that the conception of a such a post ideological world is evidence that the dominant ideologies have finally "come into their own."

In medieval times, serfs were told that kings and noblemen had been put there by God and, likewise, they had a place (at the bottom) in the cosmic order. Everybody was told to accept their fate, as it was part of God's plan and that suffering in this world world be rewarded in the next. 

Today, Liberal capitalist democracy might be seen as post ideological, only because it convinces us that it is the only viable, natural order. Therefore, liberal capitalist democratic ideology influences us psychologically so that we think it is natural: this is a "false consciousness" about the world, how it works, and their place in it, according to Marx.

Žižek takes Marx's conception of ideology and combines it with Lacan's psychoanalytic theory. For Lacan, we do not intact with the world as such, but with linguistic representations of the world. 

In this view, "different ideologies are different representations of our social and imaginary 'reality'"... not the world itself. For example, medieval ideology worked because it represented the social imaginary reality of the time.

If people think coffee is taken black (English, black coffee; Italian, caffè nero) they do not think of it as lacking milk. But if they think of it as "coffee without milk" (e.g. Spanish, café solo or coffee on its own) they do. This demonstrates how language plays a part in ideology. Žižek uses the following joke to explain further:

"A man comes into a restaurant. He sits down at the table and he says, 'Waiter, bring me a cup of coffee without cream.' Five minutes later, the waiter comes back and says, 'I'm sorry, sir, we have no cream. Can it be without milk?'"